Yarsha: Run Coward
Yarsha captures the culture of Netflix and dissociation in his alt-electro-pop protest, Run Coward
Following his debut solo single, Do you wanna dance, the Zurich alt-electro artist, Yarsha, exposed the endemic of dissociative hypocrisy and brought vocal warmth to coldwave in his sophomore single, Run Coward. As the bombs drop, we light up at the prospect of new titles on Netflix, and Yarsha refused to be cowed into silence about it in Run Coward, which was written in 2015, while the rest of us were oblivious to our privilege. The fizzy full-bodied analog synths run expressively raw to give reminiscences to Nitzer Ebb, Front 242 and Depeche Mode, and create an electrifying tapestry for the inventively-tuned vocals to stitch into.
Yarsha explained: “I wrote this song in 2015, mentioning the war in Ukraine when almost nobody knew it was happening. Nobody knows that the Dalai Lama's son was kidnapped by the Chinese government. Despite the extensive coverage.. Assange exposed the reality and cruelty of facts, and the US is treating him exactly like Putin treats his enemies. I'm not finger-pointing them; I'm finger-pointing me. I’m the coward. When I see and know all this, what do I do? Nothing. I'm watching Netflix, playing music, and having fun. It's a struggle to live in such a world: can we do anything to stop this? Or is it better to just run from it and enjoy the good time that pure luck gave us?”
Have a listen and connect with Yarsha:
