Myka: Gucci Bloom
Today, genre-defying artist MYKA releases his new single “gucci bloom” via ESCNT Records. “gucci bloom” is MYKA’s first single release this year, following the recent success of his debut EP WHERE WE GO FROM HERE, which was released last year. The accompanying music video for “gucci bloom” is set for release this Friday, December 3rd.
In "gucci bloom," the songwriter, who continues to push the status quo with his bold conceptualism and experimental poise, reflects on lost love and painful endings as it relates to dating. Inspired by a girl he met onTinder who abruptly cut things off leaving MYKA hurt and confused, the rich and emotionally poignant narrative lets his listeners know exactly what he’s going through, right down to the finest cracks in his broken heart. The song’s title is symbolic of the woman’s favorite fragrance, ‘Gucci Bloom’, and represents the fleeting memory of her scent and the last remaining token of their short-lived romance.
MYKA confides, “I was a little upset. I didn’t like how she did it. The message is basically about not repeating relationships or things over again the same way you did before but with different people. It’s happened to me a bit, but it’s just because I didn’t learn the other times. You gotta stop repeating bad habits. It’ll take time, but no matter what, always choose you first. It happens to the best of us especially when you’re in the moment.”
Featuring unabashed lyricism, warm intimate vocals, and a kaleidoscope of experimental soundscapes, “gucci bloom” is a ruminative late-night vibe that is relatable and cathartic.
“gucci bloom” can be downloaded and streamed HERE
There is an unmistakable feeling of vulnerability when hearing MYKA’s dynamic vocals and self-reflective lyrics. Defined by his experiences in his late teens and early twenties, his tender demeanor is colored through his obvious soul searching, both musically and personally. MYKA’s use of innovative angles and unpredictable direction prove that there is no single genre that can define him. Captivating his audience with his affinity for irresistible melodies and cinematic choruses, the multi-talented artist exudes an energy at live performances that you would have to see to believe.
As a Greensboro, NC native, MYKA started recording music at the early age of thirteen via a makeshift studio at his cousin’s house. By the time he was legal, he had already released three mixtapes and various singles. During his late teen years, his family was constantly moving state-to-state. This allowed MYKA to steep himself into multiple cultures and music scenes, eventually leading to a sharp focus on exactly who and what he wanted to become.
Fast forward to April 2019, MYKA was in Nashville, Tennessee recording his debut EP WHERE WE GO FROM HERE. Artists such as Kid Cudi, Frank Ocean, N.E.R.D, MGMT, The XX, and Beach House all helped in influencing his versatile and genre-bending sound. Listeners can feel and hear a heavy contrast of light and dark themes throughout the EP as he touches on depression, heartbreak, uncertainty, ambition, loneliness, loss, and love. Skits incorporated between tracks immerse you into his experiences as if you were there yourself.
As a multi-faceted artist who has made a career for himself with an eclectic mix of genre-defying and catchy compositions, MYKA is currently residing in L.A. where he continues to push his sound and style. “gucci bloom” is released today worldwide.
Have a listen and connect with MYKA:
